Joshua Estrin, PhDBlogs: A few important reminders about the content in content marketingContent Marketing is nothing new and blogs are powerful if used correctly. Whether you are new to blogging or a veteran with the digital…5 min read·Mar 4, 2021----
Joshua Estrin, PhDNinety-nine percent of What Businesses are Doing is not WorkingFewer than one percent of all leads turn into customers. This means that 99% of what businesses are doing is not working. If this does not…2 min read·Jan 21, 2021----
Joshua Estrin, PhDIs Google Really Refreshing?During these dog days of summer is Google really refreshing? While the world has survived Google’s most recent update to the core…1 min read·Aug 11, 2020----
Joshua Estrin, PhDCorporate Communications: We can’t manage what we can’t measureWhile the article below was first posted in 2017, the foundation for effective internal communication strategies still apply. I have found…4 min read·May 27, 2020----
Joshua Estrin, PhDPredictive Marketing: Analytics vs. MetricsWhen quantifying marketing campaigns the focus must be on two distinct aspects of what we do: metrics and analytics. Often, these terms…2 min read·Mar 23, 2020----
Joshua Estrin, PhDWhy Do Marketing Professionals Need To Understand Statistics?You do not need to be a math “nerd” to understand the importance of analytics. As marketers, we have many tools at our disposal and…3 min read·Mar 18, 2020----