Ninety-nine percent of What Businesses are Doing is not Working

Fewer than one percent of all leads turn into customers. This means that 99% of what businesses are doing is not working. If this does not make you want to go home and pull the covers over your head — It should…

Ninety-nine percent of what businesses are doing is not working

It is not, “should I invest in ABM?” Instead, “how do I start ABM?” Still not drinking the Kool-Aid? Review the following statistics about B2B organizations that have accepted that ABM has real value to their overall marketing strategy:

Some of the top benefits include:

  • Alignment of sales and marketing teams: Your sales and marketing teams need to play nice. When they are aligned on goals, resources, and communication, you’ll realize higher revenue, increase brand awareness, and create a consistent and uniform customer experience.

Are you ready to take the deep dive and increase transactions by building authentic relationships? Wait, isn’t relationship building what we have been talking about… Since the beginning of time?



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