Is Google Really Refreshing?

Joshua Estrin, PhD
1 min readAug 11, 2020


Source: Google algorithm update analysis: June 18th — 23rd 2020 Sam Underwood

During these dog days of summer is Google really refreshing? While the world has survived Google’s most recent update to the core algorithm, it has had an impact. With so much speculation here are TWO important conclusions that most seem to agree on:

· Google is favoring government sites over media sites.

· Specialty sites are gaining traction over generalists’ sites.

A move from Google to begin better ranking specialist sites within a topic area shouldn’t be shocking. The EAT model Google uses to prioritize the quality of SERPs and algorithms look to better show authoritative sites in search results.

No big surprises, but for the larger news sites, it is time to roll up your sleeves and get the SEO dirt under your nails.