Blogs: A few important reminders about the content in content marketingContent Marketing is nothing new and blogs are powerful if used correctly. Whether you are new to blogging or a veteran with the digital…Mar 4, 2021Mar 4, 2021
Ninety-nine percent of What Businesses are Doing is not WorkingFewer than one percent of all leads turn into customers. This means that 99% of what businesses are doing is not working. If this does not…Jan 21, 2021Jan 21, 2021
Is Google Really Refreshing?During these dog days of summer is Google really refreshing? While the world has survived Google’s most recent update to the core…Aug 11, 2020Aug 11, 2020
Corporate Communications: We can’t manage what we can’t measureWhile the article below was first posted in 2017, the foundation for effective internal communication strategies still apply. I have found…May 27, 2020May 27, 2020
Predictive Marketing: Analytics vs. MetricsWhen quantifying marketing campaigns the focus must be on two distinct aspects of what we do: metrics and analytics. Often, these terms…Mar 23, 2020Mar 23, 2020
Why Do Marketing Professionals Need To Understand Statistics?You do not need to be a math “nerd” to understand the importance of analytics. As marketers, we have many tools at our disposal and…Mar 18, 2020Mar 18, 2020
